How Can Consumers Avoid Fraud and Data Theft?
As a credit card merchant, it’s your responsibility to keep your customers’ sensitive data and credit card information safe. Your customers do business with you because they trust you. That’s why it’s important to be able to recognize signs of credit card fraud, understand how to protect your customers, and communicate to your customers how they can protect themselves.
Here, we discuss how consumers can avoid credit card fraud.
Make payments safely online. As consumers rely more and more on the Internet to shop and pay bills, online data theft becomes more complex. Now more than ever, consumers must take caution when making payments online.
- This starts with a safe computer system: Keeping computers updated with the most recent browsers, programs and security features can help prevent hackers from obtaining sensitive information.
- Consumers should create strong passwords to protect their accounts.
- The ability to identify phishing scams is also valuable – be sure to advise your customers to never provide their account information or passwords via email, as email phishing scams are common and can result in identity theft and devastating loss.
Make payments safely by mail or by phone. Mail order/telephone order (MOTO) merchants must ensure their customers that payments are safe when made by mail or by phone. Let your customers know that you care by offering the following security tips:
- Do not respond to phone calls that request personal credit card information.
- Do not give out personal account information over the phone unless you initiated communication yourself, or you have verified the person or organization on the other line.
- Be aware of mail scams – letters that may look official and request credit card numbers or account information could be a fraud.
Make payments safely at retail stores. Even when consumers are making a face-to-face, card-present transaction, they can be at risk of credit card fraud.
- Consumers should always sign the back of their credit card, or mark “See I.D.” in place of a signature. This helps cashiers and employees verify the true cardholder.
- A strong PIN for debit cards helps increase security. Advise your customers to keep their PINs private, and not to write it down.
Why PCI Compliance Matters for All Credit Card Merchants
Compliance with PCI DSS standards is required for all merchants accepting credit cards for business. When you comply with PCI standards, you’re letting your consumers know that you’ve taken the proper precautions to protect their data.
BluePay’s full suite of credit card processing solutions complies with PCI standards, and includes advanced risk tools such as tokenization and end-to-end encryption. Contact us today to learn more.