Although accepting donations via credit card can result in a significant boost to donation receipts for nonprofit organizations, many nonprofits are hesitant to make the technological jump required to accommodate their donors' convenience. The reasons for this reluctance are as numerous as the nonprofit organizations themselves, but a few explanations tend to surface over and over again.
The ability to accept donations by credit card can be a major asset to nonprofit organizations. Not only does nonprofit credit card processing offer donors the ability to contribute in a way that may be most convenient to them, but people tend to give more when they use their credit cards compared to other donation methods. There are numerous options available for nonprofits that want to accept credit card donations, and it's not always obvious which solution is right for a given organization's needs.
Credit cards were a catalyst for convenience of payment in the retail setting, revolutionizing the way customers paid at stores and restaurants for many years. After credit cards, it was online shopping, which made in your pajamas a possibility.
For most non-profits, making the donation process as convenient as possible is vital to meeting revenue goals. Text-to-donate, online giving, and mobile credit card processing are the new tools of non-profit fundraising.
Nearly 90 percent of American families give to charity, according to findings by the National Philanthropic Trust, and the average annual household contribution is $2,213. Some of this giving is to local charities. Some is to churches and some is to the arts, disaster relief and health-related charities. Clearly, America is a generous society.
Raising money for non-profit organizations is easier than ever with non-profit credit card processing solutions. With the ability to accept credit card, debit card and electronic check donations, non-profits can increase donations, retain existing donors and significantly reduce costs.
As consumers rely increasingly on the Internet to make convenient and efficient payments, e-commerce merchants must take the proper precautions in making their payment processing system as secure as possible. If a customer’s credit card information is compromised and used for fraudulent activity, not only can the customer suffer from damaged credit and lost funds, but merchants can also be held responsible and end up paying hefty fines for the stolen data.