Accepting gift cards and loyalty cards for business is a simple, effective way to improve sales. Gift cards provide easy, convenient gifts, while loyalty cards encourage returning customers to spend more through rewards programs. BluePay offers a Gift and Loyalty Card program that makes it easy to accept gift cards, manage account balances and reload gift cards through your current terminal.
A great way to acquire new customers while retaining the loyal ones is to set up a gift card program. The many benefits of the gift card are often overlooked by merchants. For retail stores and special-service businesses, such as bookstores and day spas, gift cards are extremely effective marketing tools that can be displayed at the cash register or front desk for easy access. Below, find more benefits of gift cards.