A great way to acquire new customers while retaining the loyal ones is to set up a gift card program. The many benefits of the gift card are often overlooked by merchants. For retail stores and special-service businesses, such as bookstores and day spas, gift cards are extremely effective marketing tools that can be displayed at the cash register or front desk for easy access. Below, find more benefits of gift cards.
The ability to set up recurring billing allows merchants to simplify the monthly billing process, reducing late payments and providing customers with a convenient billing solution. Through recurring billing, you can automatically debit customer accounts with the acceptance of most major credit cards, debit cards and ACH payments.
As a business leader and credit card merchant, there are several key terms you should be familiar with when it comes to payment processing and merchant accounts. Below are just a handful of terms that will keep you in the know. Find a complete merchant glossary at http://www.bluepay.com/glossary.
• Address Verification: A security service in which the merchant verifies the cardholder’s address in order to deter fraudulent transactions, usually during card-not-present transactions like Internet or phone sales.
What is a retail merchant account? A retail merchant account is designed for retail businesses and stores with the need to accept major credit cards and debit cards. Businesses that have a retail merchant account can safely process point-of-sale transactions in which both the credit card and the card holder are present.
When it comes to food, customers want it delicious and quick. So not only must restaurant owners focus on quality, flavorful meals, but they should also take into account efficient service and payment processing that keep customers full and satisfied. Restaurant merchant account services help streamline the payment process and allow those in the food service industry to accept major credit and debit cards.