Although accepting donations via credit card can result in a significant boost to donation receipts for nonprofit organizations, many nonprofits are hesitant to make the technological jump required to accommodate their donors' convenience. The reasons for this reluctance are as numerous as the nonprofit organizations themselves, but a few explanations tend to surface over and over again.
The ability to accept donations by credit card can be a major asset to nonprofit organizations. Not only does nonprofit credit card processing offer donors the ability to contribute in a way that may be most convenient to them, but people tend to give more when they use their credit cards compared to other donation methods. There are numerous options available for nonprofits that want to accept credit card donations, and it's not always obvious which solution is right for a given organization's needs.
Have you ever used your credit card at a retail store and had the clerk ask for your ZIP code? This happens at the gas station, too. When you pay at the pump, most pumps won't approve the purchase and allow you to fill your tank unless you enter your five-digit ZIP code.
If you are building an online presence to sell your goods or services and you are ready to begin accepting credit cards, all of the options, terms and programs available may be confusing. Two common components of an e-commerce payment processing platform are a payment gateway and a shopping cart — but what’s the difference?