You may run a business and accept credit cards, but you’re also a consumer. As a cardholder, do you know the different ways to avoid credit card fraud? Understanding common types of fraud and schemes that involve stolen credit card information can help you reduce the risk of your own identity being stolen. Below are just a few guidelines for consumers to follow to avoid fraud.
The BluePay team recently joined in the Electronic Transactions Association’s (ETA) 20th anniversary celebration by attending the 2010 ETA Annual Meeting and Expo. This year’s expo was held from April 13 to 15 at the Mandalay Bay Resort and Casino in Las Vegas. As recurring attendees at the show, BluePay was able to share and exchange innovative payment processing ideas with industry leaders and to develop new solutions to improve our services and products.
Once you’ve decided to increase your sales and customer base with a credit card merchant account, you must then choose the credit card processing equipment that best matches your business’ needs. Credit card terminals work to process and send the cardholder’s information, including the card number, available credit and expiration date to the issuer for authorization. There are a few basic types of credit card terminals from which you can choose, and your final decision should depend on how your business operates on a day-to-day basis.
A credit card merchant account can benefit a wide range of businesses in any industry, as many merchant account providers give customers the ability to customize their account to best fit their business’ needs and goals. If you’re still hesitant about starting a credit card merchant account, whether you’re unsure about the associated costs or if you think your business is too small to benefit, below you can find benefits and solutions for three different industries.
A great way to acquire new customers while retaining the loyal ones is to set up a gift card program. The many benefits of the gift card are often overlooked by merchants. For retail stores and special-service businesses, such as bookstores and day spas, gift cards are extremely effective marketing tools that can be displayed at the cash register or front desk for easy access. Below, find more benefits of gift cards.